A questionnaire using quality paper and printing techniques
a. is an unnecessary expense.
b. reflects the importance of the study.
c. is unimportant in gaining respondent cooperation.
d. is unimportant to questionnaire design.
e. causes mistrust in the respondent.
Question 2Which type of business model includes most major goods manufacturers?
a. Pipe
b. Platform
c. Internet-enabled
d. Mobile-dependent
Question 3Among the business practices recommended by the Federal Trade Commission are:
a. greater transparency in consumer data collection policies and practices.
b. a standard privacy policy to be used by all business entities.
c. survey consumers about their attitudes toward the company's privacy policies.
Question 4Pineway Grocery Stores receive a fee from a soft drink manufacturer for setting up a special display. Pineway receives a(n) ____ from the manufacturer.
a. exit fee
b. slotting allowance
c. spiff
d. off-invoice allowance
e. bill-back allowance
Question 5Which of the following is TRUE when it comes to best practices for determining wording of questions?
a. Use simple words
b. Use leading questions
c. Use unstated alternatives
d. Use assumed consequences
e. Use generalizations and estimates
Question 6The App business model works with which of the following revenue models?
a. Freemium.
b. In-app transactions.
c. Subscription.
d. All of these are correct.
Question 7________ is the law that protects the medical data of patients.
a. FTC
b. COPPA
c. HIPPA
Quick Reply
