Which of the following is NOT a form of trade allowance?
a. off-invoice allowance
b. bill-back allowance
c. push money
d. slotting allowance
e. all of the above are forms of trade allowances
Question 2The funnel approach refers to
a. asking simple questions first.
b. a method of data analysis.
c. successively narrowing the focus of related questions.
d. using a funnel as a visual aid when asking sensitive questions in a personal interview.
e. successively broadening the scope of related questions.
Question 3Multisided platforms are not limited to two sides.
a. True
b. False
Indicate whether the statement is true or false
Question 4The dimensions of trust on the Internet include:
a. organizations that monitor behavior of websites.
b. security of personal data.
c. public relations activities of enterprises.
Question 5Which of the following is FALSE regarding trade allowances?
a. One objective is to increase consumer retail sales of the manufacturer's brand.
b. Retailers usually pass along to consumers the discounts they receive from manufacturers.
c. An objective is to increase purchases of the manufacturer's brand by wholesalers and/or retailers.
d. Most manufacturers rate the value of trade allowances as fair or poor.
e. Most retailers think that trade promotions should serve to increase sales and profits of entire product categories without concern for whether a manufacturer's specific brand benefits from the trade promotion.
Question 6Which of the following is NOT true about question sequencing?
a. The first few questions should be simple and interesting to respondents.
b. Narrow questions should be asked first and the questions should get progressively broader.
c. Classification information should be asked last.
d. Target information, which deal with the topic of the study, should be asked first.
e. Questions on sensitive issues should be asked later.
Question 7Infomediaries are present only in the B2C marketspace.
a. True
b. False
Indicate whether the statement is true or false
Question 8Actions taken by consumers to protect the privacy of their data include:
a. boycotting websites.
b. email campaigns.
c. rejecting cookies.
Question 9Trade promotions are most effective when ____.
a. they are used during off-peak seasons
b. they generate immediate sales
c. viewed from a long term perspective
d. they maximize the retailer's efforts and cost
e. they are constant throughout the year
Question 10Which of the following is FALSE?
a. When using the funnel approach to questionnaire design, the researcher will start with broad questions and progressively narrow the scope of further questions.
b. Classification information is the heart of the survey and is so called because it will be classified into the appropriate categories of the dummy tables.
c. Target information should be secured first and classification information last.
d. In dealing with sensitive issues when designing a questionnaire, the preferred alternative is to avoid these types of questions altogether, if at all possible.
e. One way of dealing with sensitive questions is to hide them in a group of more innocuous questions.
Question 11The Business Models Canvas allows firms to choose the correct model from among the traditional business models.
a. True
b. False
Indicate whether the statement is true or false
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