Metrics platforms allow marketers to analyze Internet metrics by audience segment.
Indicate whether the statement is true or false
Question 2Consumers obtain ____ benefits when taking advantage of sales promotion offers, including a sense of being a wise shopper, and/or a need for stimulation and variety.
a. functional
b. hedonic
c. reduced search
d. cost
e. utilitarian
Question 3Which of the following are potential causes of item nonresponse?
a. Poorly worded questions
b. Questions that are misunderstood
c. Sensitive questions
d. Questions that are misinterpreted
e. All of these are correct.
Question 4_____ technology allows the identification of tagged goods from a distance without any human intervention.
a. EDI
b. RFID
c. ERP
d. SaaS
Question 5It is important to choose relevant metrics with marketing program objectives in mind.
Indicate whether the statement is true or false
Question 6Which of the following is NOT a factor accounting for the shift from consumer advertising to promotion?
a. retailers have more power over manufacturers
b. reduced brand loyalty
c. reduced brand parity and price sensitivity
d. short-term orientation and corporate reward structures
e. consumer responsiveness
Question 7Item nonresponse refers to
a. deception on the part of a respondent.
b. the respondent refusing to answer a question.
c. the respondent incorrectly answering a question.
d. deception on the part of the researcher.
e. poor phrasing of a question.
Question 8________ is a term that is descriptive of cloud computing.
a. Secure websites
b. SaaS
c. Service contracts
d. SaaP
Question 9The number of Internet metrics that can be obtained from websites and marketing programs is almost infinite.
Indicate whether the statement is true or false
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