Which of the following is NOT true about the randomized-response model?

Which of the following is NOT true about the randomized-response model?
 a. The particular question asked is selected at random.
  b. The interviewer does not know which question the respondent is answering.
  c. The probability of the sensitive question asked is not known.
  d. The probability of the innocuous event occurring is known.
  e. It uses quantitative analysis.

Question 2

The value chain incorporates:
 a. distinct divisions between entities in the supply chain.
  b. the concept of vertical integration.
  c. the integration of activities throughout distribution channels.
  d. a strict separation between manufacturers and distributors.

Question 3

Website usability is concerned with the customer's ability to use the site easily to complete tasks.
 
 Indicate whether the statement is true or false

Question 4

____ refers to any incentive used by a manufacturer to encourage the sales force to aggressively sell it.
 a. Promotion
  b. Placement
  c. Advertising
  d. Marketing
  e. Inducement

Question 5

Which of the following statements is INCORRECT with respect to the randomized-response model?
 a. The respondent answers one of several paired questions at random.
  b. The interviewer knows which question is being answered by the respondent.
  c. It is not possible to link responses to the paired questions with other responses such as demographic characteristics.
  d. The respondent is less likely to refuse to answer or to answer untruthfully if the randomized-response model is used.
  e. Answers to sensitive questions are more likely to be truthful.

Question 6

A supply chain in which value is added at various points in the distribution process is called a __________.
 a. value ecosystem
  b. value chain
  c. hyperbolic supply chain
  d. channel of distribution

Question 7

Enterprise metrics include traffic, audience and campaign metrics.
 
 Indicate whether the statement is true or false

Question 8

Promotion refers to any incentive used by a ____ to induce the trade.
 a. wholesaler
  b. retailer
  c. manufacturer
  d. salesperson
  e. channel partner