Qualifying sales leads means: (Multiple Choice)

Qualifying sales leads means:
 a. determining which communications channel produced the lead.
  b. asking a standard set of questions to determine needs and budget.
  c. having a sales rep call on the prospect.

Question 2

Individualization refers to the fact that advertisers can control the flow of information to individual consumers.
 
 Indicate whether the statement is true or false

Question 3

A(n) _____ might be the only method of obtaining a response from certain busy individuals for whom time is a scarce commodity.
 a. personal interview
  b. telephone interview
  c. mail questionnaire
  d. mall-intercept interview
  e. None of these are correct.

Question 4

What is promotion research? Discuss how marketers determine whether the promotion research is doing its job or not. Identify and define the four criteria that marketers use to evaluate the appropriateness of promotion research.

Question 5

Which of the following is a true statement about the cost of lead generation programs?
 a. It costs about the same to generate a B2C lead as it does to generate a B2B lead.
  b. Leads generated by inbound marketing are generally less expensive.
  c. Most B2B companies can generate leads at about the same cost.

Question 6

Integration and interactivity are key features of the Internet and of advertising in this medium.
 
 Indicate whether the statement is true or false

Question 7

Long questionnaires can usually be handled best by
 a. telephone interview.
  b. mail questionnaire.
  c. personal interview.
  d. a focus group interview.
  e. a depth interview.

Question 8

_________ provide information from individual households about brand purchases, coupon use, and television advertising exposure by combining grocery store scanner data and devices attached to the households' televisions (called peoplemeters), which monitor viewing behavior.
 a. Normative test scores
  b. Split-run experiments
  c. Resonance tests
  d. Single-source tracking measures