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bongua185 bongua185
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6 years ago
When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A as the best leads and D as the worst. Using this method of categorization, the appropriate strategy for "B" leads would be:
A) do nothing currently, but monitor the lead for possible future changes.
B) contact the lead using telemarketers.
C) have one of the firm's salespeople make a sales call to them.
D) send the lead marketing materials and encourage them to make inquiries if they are interested.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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6 years ago
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bongua185 Author
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6 years ago
You make an excellent tutor!
big_larry_samp
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Yesterday
this is exactly what I needed
Ctownsend
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2 hours ago
Thank you, thank you, thank you!
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