By listening carefully, a salesperson can
a. accord uniqueness to each potential buyer.
b. manage a set of buying-selling relationship for mutual benefit.
c. control the communication.
d. close the sale.
Question 2Where do organic or natural search rankings appear on a search results page?
a. At the bottom of the page
b. At the far right of the page
c. To the left underneath the paid search terms
Question 3The NextTV method tests television commercials in consumers' homes.
Indicate whether the statement is true or false
Question 4Which of the following types of primary data can be measured by observation?
a. Attitudes and opinions
b. Motivations and present behaviour
c. Gender and current behaviour
d. Social class and gender
e. Motivations and intentions
Question 5Which of the following is NOT an objective of personal selling?
a. create a profitable differential competitive advantage
b. accord uniqueness to each potential buyer
c. manage a set of buying-selling relationship for mutual benefit
d. dominate the relationship
Question 6The most important influencer of organic search ranking is estimated to be:
a. web hosting.
b. link activity.
c. web page optimization.
Question 7In pupillometric tests, greater dilation means a more favorable response to the message.
Indicate whether the statement is true or false
Question 8Which of the following is an advantage of the observational method over the communication method of gathering primary data?
a. Versatility
b. Speed
c. Cost savings
d. Objectivity
e. None of these are correct.
Question 9While selling involves many members of an organization meeting with the client selling involves many clients meeting with the seller.
a. missionary; outside
b. team; seminar
c. system; seminar
d. inside order taking; outside order taking
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