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druw druw
wrote...
Posts: 364
Rep: 1 0
6 years ago
The direct marketing medium with the highest response rate is
 a. direct mail. c. telemarketing.
  b. infomercial. d. advertorial.

Question 2

The second stage of perceptual encoding is called ____ whereby the context or situation in which information is received plays a major role in determining what is perceived and interpreted.
 a. feature analysis
  b. heuristics
  c. comprehension
  d. active synthesis
  e. perception

Question 3

The main function of a portal is to:
 a. provide a huge amount of content.
  b. provide access to the Internet.
  c. provide free services.

Question 4

One way of understanding structured data is as filling rows of data on a spreadsheet.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

At present, which of the following forms of direct marketing is considered the most controversial?
 a. telemarketing c. advertorials
  b. direct mail d. bulk email

Question 6

The initial stage of perceptual encoding whereby the receiver examines the basic features of a stimulus and from this makes a preliminary classification is called ____.
 a. feature analysis
  b. heuristics
  c. comprehension
  d. active synthesis
  e. perception

Question 7

Possible applications of the Community model include:
 a. fundraising.
  b. open collaboration.
  c. both of the above.

Question 8

Firms investing in the capture, storage, and analysis of large and varied data sets are forward-looking and cutting edge.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

The advantage of direct mail as a communication medium stems from its ____.
 a. cost per inquiry c. response rate
  b. cost per order d. selectivity

Question 10

The perceptual process of interpreting stimuli is called ____.
 a. perceptual overloading
  b. perceptual decoding
  c. habituation
  d. cognitive dissonance
  e. perceptual encoding
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Answer verified by a subject expert
anthberanthber
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Posts: 320
Rep: 1 0
6 years ago
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druw Author
wrote...
6 years ago
I know this sounds cliche, but I was thinking the same thing for each of these. Thanks for confirming Slight Smile
wrote...
6 years ago
I'm sure Wink Face Thanks for your honesty
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