The perceptions (thoughts) and affective reactions (feelings) that are evoked within a person when presented with a sign, such as a brand name, in a particular context is known as ____.
a. perception
b. attention
c. meaning
d. exposure
e. perceptual field
Question 2Supply chain transparency might include:
a. revealing all the costs involved in distribution.
b. meeting all relevant governmental regulations.
c. assuring customers that products are made and transported in ways that correspond with their values.
Question 3The common problem with secondary data is that it is sometimes difficult (or impossible) to judge their accuracy.
a. True
b. False
Indicate whether the statement is true or false
Question 4As part of your company's Internet strategy, it has bought a domain name MyBigConet from Register.com. This means that
a. No other site will be able to use your name as an Internet location.
b. No other site in the same TLD can use your name, but if they want the name MyBigCo.org it may be available.
c. Should another company file for your name ICANN can give it permission to do so.
d. Your company receives from 5 to 25 every time that someone hits onto your site.
Question 5The sum total of a person's experiences that are stored in memory is known as the ____.
a. cognitive process
b. perceptual field
c. significant meaning
d. relative field
e. affective domain
Question 6________ is one criterion for a successful supply chain.
a. Changing the way middlemen are compensated
b. Responsiveness to changes in customer demands
c. Eliminating expensive security practices
Question 7The most significant advantages of primary data is the time and money they can save.
a. True
b. False
Indicate whether the statement is true or false
Question 8For optimal business results from a site, it should be human-message (interactive) or human-human interaction (like a chat room) because:
a. these approaches generate curiosity and therefore involvement with the advertiser's brand
b. research shows that when consumers engage in these types they have more positive attitude toward the ad and in turn higher purchase intentions
c. research shows such approaches create a bond with subsequent social pressure to buy the sponsor's brand
d. such approaches personalize and warm up the coldness of the technology involved in communicating the brand message
Question 9A(n) ____ is something physical and perceivable by our senses that represents, or signifies, something to somebody in some context.
a. symbol
b. sign
c. referent
d. object
e. point
Quick Reply
