A(n) ____ agency is often referred to as the advertising department within a firm.

A(n) ____ agency is often referred to as the advertising department within a firm.
 a. in-house c. media-buying
  b. interactive d. creative boutique

Question 2

Which of the following is considered to be an element of interactive media?
 a. kiosks c. satellite radio
  b. directories d. cable television

Question 3

There are many types of external facilitators in the advertising community. ____ help advertisers help advertisers prepare communications for new media.
 a. Production facilitators c. advertising research firms
  b. Communication organizations d. interactive agencies

Question 4

The Seaside Resort & Hospitality Company wants to purchase land and construct a resort hotel on the shorefront in San Clemente, California next to the Nixon retreat. However, the resort company would also like to construct a golf course on the property as well and needs help with local political relationships to accomplish this. The company might hire which of the following to assist in the project?
 a. A creative boutique c. A sports marketing company.
  b. A consultant. d. A wholesale company.

Question 5

A regional fast food chain, Chopsticks, features rice bowls as a mainline product and is interested in expanding into a new market. What type of firm might conduct the research needed to expand into the new market?
 a. the advertiser because they know the product best
  b. an advertising agency because it is imaginative
  c. an external facilitator like a marketing or advertising research firm
  d. media organizations because they have large datasets available

Question 6

Event sponsorships can be targeted to household consumers or trade markets. The type of agency that specializes in this form of advertising is called:
 a. An advertising research firm
  b. A client
  c. An event-planning agency
  d. An accounting firm, specializing in the account

Question 7

The most visible reseller advertisers are:
 a. wholesalers like Simpatico Foods, Inc.
  b. industrial organizations
  c. transportation companies like DHL and Southern Pacific Railroad
  d. retailers that sell in national or global markets like Sears, The Limited and McDonald's

Question 8

The United States federal government spends more than 2 billion in IMC expenses. Most of that money is spent in two areas. Those areas are
 a. social issue advertising and armed forces recruitment.
  b. campaign advertising and armed forces recruitment.
  c. social issue advertising and political campaign advertising.
  d. lottery advertising and armed forces recruitment.

Question 9

When one considers the largest manufacturing organizations in the United States, it is clear that they all have one thing in common. They all
 a. use advertising better than small manufacturers.
  b. are the most prominent users of promotion.
  c. engage in international advertising.
  d. are resellers of products.