Trade selling requires limited prospecting with an emphasis placed on servicing accounts.
a. True
b. False
Indicate whether the statement is true or false
Question 2The period between 8 PM and 11 PM (or between 7 PM and 10 PM in some parts of the U.S.) is known as ____ in television.
a. network time
b. nighttime
c. early fringe
d. prime access
e. prime time
Question 3The real estate market typifies missionary selling.
a. True
b. False
Indicate whether the statement is true or false
Question 4The period preceding and following prime time in television is known as _____.
a. off time
b. fringe time
c. nonprime time
d. slotting time
e. daytime
Question 5Technical salespeople are sometimes called sales engineers..
a. True
b. False
Indicate whether the statement is true or false
Question 6Nielsen Audio is in the process of attempting to get away from the paper-diary method of data collection by having people carry pager-like devices throughout the day. This data-collection method is called the _____.
a. personal portable diary
b. advertising tracker
c. customized diary
d. electronic media tracker
e. portable people meter
Question 7Cold calling is primary a tool used among salespeople in new-business selling.
a. True
b. False
Indicate whether the statement is true or false
Question 8Bonnie needs information for local radio ratings. She would be able to get this information from _____.
a. Statistical Research, Inc.
b. Bruzzone Research Company
c. Media Research, Inc.
d. Nielsen Audio
e. Experian Simmons
Question 9Salesforce.com is an information management tool for salespeople.
a. True
b. False
Indicate whether the statement is true or false