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Duhitzlitzy Duhitzlitzy
wrote...
Posts: 594
Rep: 5 0
6 years ago
Ad advertisement for Imodium A-D anti-diarrheal medicine compares having to take two pills to several spoonfuls of the pink stuff.. Which type of comparative advertisement is this?
 a. direct
  b. indirect
  c. subtle
  d. inoffensive
  e. stealth

Question 2

The ability of a package to evoke desire is an example of _____.
 a. visibility
  b. information
  c. emotional appeal
  d. workability
  e. gestalt

Question 3

The practice in which advertisers directly or indirectly compare their products against competitive offerings, typically claiming that the promoted item is superior in one or several important purchase considerations, is called _____.
 a. competitive advertising
  b. head-to-head advertising
  c. comparative advertising
  d. frontal-attack advertising
  e. attack advertising

Question 4

Slogans on packages are best used when _____.
 a. the other primary marcom tool that is being used is personal selling
  b. trial purchase has already been generated through sales promotion
  c. the manufacturer is using a push strategy
  d. the brand is in the introductory stage of the product life cycle
  e. a strong association has been built between the brand and the slogan through the use of advertising

Question 5

Which communication function do many advertising practitioners and scholars think music performs?
 a. attracting attention
  b. putting consumers in a positive mood
  c. making consumers more receptive to message arguments
  d. communicating meanings about advertised products
  e. All of these are correct.

Question 6

_____ signifies the ability of a package to attract attention at the point of purchase.
 a. Visibility
  b. Information
  c. Emotional appeal
  d. Workability
  e. Gestalt
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Answer verified by a subject expert
SDEAN2319SDEAN2319
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Posts: 358
Rep: 1 0
6 years ago
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Duhitzlitzy Author
wrote...
6 years ago
I just wanted to write to say thanks a bunch for the answer!
wrote...
3 years ago
Thank you!
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