Continuity programs are also referred to as _____ programs.
a. spiff
b. point
c. reward
d. planned
e. treated
Question 2Creative Advertising Agency buys 100,000 of magazine advertising space for its client. Using the historical standard media commission rate, how much will the agency be compensated for this media buy?
a. 5,000
b. 10,000
c. 15,000
d. 20,000
e. 25,000
Question 3Online sweepstakes and contests (along with online games) appeal to consumers and also further the interest of brands by ______.
a. enabling the expansion of a brand's opt-in e-mail database
b. building consumer interaction with the brand
c. creating awareness
d. a and b only
e. a, b, and c
Question 4In the past, what was the standard media commission paid to advertising agencies?
a. 5 percent
b. 10 percent
c. 15 percent
d. 20 percent
e. 25 percent
Question 5Every year, Dana enters the Pillsbury Bake-off. She submits a recipe that uses at least one Pillsbury baking product to a panel of judges. One hundred participants are invited to compete further by actually preparing their recipes for judges so that a grand prize winner can be selected, winning one million dollars. This is an example of which type of promotion?
a. sweepstake
b. game
c. contest
d. lottery
e. cooperative promotion
Question 6Which of the following is a form of advertising agency compensation?
a. commissions from media
b. labor-based fee system
c. outcome-based programs
d. a and b only
e. a, b, and c
Question 7For which type of promotion must participants act according to the specific rules and may or may not be required to submit proofs of purchase?
a. tie-in promotions
b. sweepstakes
c. cooperative promotions
d. contest
e. self-liquidating promotion
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