Most advertising is undertaken by companies that market their brands to other companies (B2B advertising).
a. True
b. False
Indicate whether the statement is true or false
Question 2What method of coupon distribution has the lowest redemption rate?
a. mobile phone
b. Internet (home printed)
c. Magazine (on page)
d. Freestanding insert (FSI)
e. Direct mail
Question 3The difference between advertising and public relations is that, for advertising, media exposure is paid for by the advertiser, and for public relations it is not.
a. True
b. False
Indicate whether the statement is true or false
Question 4Which type of couponing possesses considerable potential for fraud because consumers can possibly manipulate the face value or receive multiple copies of a coupon?
a. point-of-purchase coupons
b. online coupons
c. in-pack coupons
d. on-pack coupons
e. FSI coupons
Question 5Advertising is defined as a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future..
a. True
b. False
Indicate whether the statement is true or false
Question 6Trina purchased a new brand of high-fiber cereal and noticed that there was a coupon printed on the back of the package worth 2 dollars off of her next purchase of this brand. What type of coupon is this?
a. instantly redeemable coupon
b. on-pack coupon
c. crossruff coupon
d. bounce-back coupon
e. buy-again coupon
Quick Reply
