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birdseye birdseye
wrote...
Posts: 835
Rep: 3 0
6 years ago
The market for cell phones is very competitive and several brands are strong.  Many companies in this market probably focus on quantifying an advertising objective in the following area.
a. awareness
b. action
c. preference
d. interest
e. new targets
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 40 times
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