The theory of reasoned action proposes that all forms of planned and reasoned behavior have two ...

The theory of reasoned action proposes that all forms of planned and reasoned behavior have two primary determinants: attitudes and normative influences.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A bill-and-hold program invoices the retailer as soon as the retailer places a forward-bought order but delays shipping the order until desired quantities are requested by the retailer.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

When elaboration likelihood is high, the receiver will focus predominantly on peripheral cues rather than message arguments.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

While manufacturers incur increased costs due to forward buying, their margins are increased to off-set the price discounts.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Motivation, attitude, and opportunity, determine each person's elaboration likelihood for a particular message.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Wholesalers and retailers pay greater carrying charges in holding inventories of large quantities of forward-bought items.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Motivation is high when a message relates to a person's present goals and needs.
 a. True
  b. False
 Indicate whether the statement is true or false