The personal relevance that a communication has for a receiver is a critical determinant of the extent and form of persuasion.
a. True
b. False
Indicate whether the statement is true or false
Question 2Manufacturers can avoid paying slotting allowances by investing in a pull strategy to create consumer demand for their brands.
a. True
b. False
Indicate whether the statement is true or false
Question 3Peripheral cues may play a more important role than message arguments in determining the outcome of a persuasive effort.
a. True
b. False
Indicate whether the statement is true or false
Question 4Slotting allowances are a mechanism used by manufacturers to exploit the competition among retailers.
a. True
b. False
Indicate whether the statement is true or false
Question 5Consumers are more likely to adopt an attitude or undertake an action when a likable person promotes that action.
a. True
b. False
Indicate whether the statement is true or false
Question 6In certain respects, slotting allowances are a legitimate cost of doing business.
a. True
b. False
Indicate whether the statement is true or false
Question 7Reciprocation can happen with individual consumers, but not in business-to-business marketing interactions.
a. True
b. False
Indicate whether the statement is true or false