The personal relevance that a communication has for a receiver is a critical determinant of the ...

The personal relevance that a communication has for a receiver is a critical determinant of the extent and form of persuasion.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Manufacturers can avoid paying slotting allowances by investing in a pull strategy to create consumer demand for their brands.
a. True
b. False
Indicate whether the statement is true or false

Question 3

Peripheral cues may play a more important role than message arguments in determining the outcome of a persuasive effort.
a. True
b. False
Indicate whether the statement is true or false

Question 4

Slotting allowances are a mechanism used by manufacturers to exploit the competition among retailers.
a. True
b. False
Indicate whether the statement is true or false

Question 5

Consumers are more likely to adopt an attitude or undertake an action when a likable person promotes that action.
a. True
b. False
Indicate whether the statement is true or false

Question 6

In certain respects, slotting allowances are a legitimate cost of doing business.
a. True
b. False
Indicate whether the statement is true or false

Question 7

Reciprocation can happen with individual consumers, but not in business-to-business marketing interactions.
a. True
b. False
Indicate whether the statement is true or false

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The personal relevance that a communication has for a receiver is a critical determinant of the ...

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