A sign relation is established in marketing communications when _____.

A sign relation is established in marketing communications when _____.
 a. a brand and a referent belong to the same cultural context
  b. a brand is characterized with a logo
  c. a brand is personified
  d. a metaphor is used
  e. a simile is used

Question 2

The key issue in the research on the predictive ability of ARS scores was whether these scores accurately predict the magnitude of _____ gain (or loss) following advertising.
 a. share-of-voice
  b. market-share
  c. return on investment
  d. audience
  e. consumer awareness

Question 3

A(n) _____ is something physical and perceivable by our senses that represents, or signifies, something to somebody in some context.
 a. stimulus
  b. sign
  c. referent
  d. object
  e. point

Question 4

BBDO's emotional measurement system is based on ______.
 a. facial imaging technology to identify emotions
  b. brain imaging
  c. galvanic skin response
  d. using photos to depict emotion
  e. pupil dilation

Question 5

Semiotics is the study of _____.
 a. meaning and the analysis of meaning producing events
  b. languages
  c. sound
  d. needs
  e. attitudes

Question 6

The postmeasure percentage of respondents who were exposed to an advertisement for the target brand preferring the target brand minus the premeasure percentage who prefer that brand is known as the _____.
 a. ARS score
  b. Q-score
  c. target score
  d. advertising elasticity
  e. delta