Asian-Americans are better educated than any other segment of American society.
a. True
b. False
Indicate whether the statement is true or false
Question 2Perky Print is a commercial printer in Omaha that has just started to advertise. Fifty percent of its target audience was exposed one or more times to Perky Print's advertisements during an established time frame. Fifty (50) is the _____ for Perky Print.
a. scope
b. spread
c. reach
d. frequency
e. gross rating point
Question 3Approximately half of Hispanic-Americans speak only or mostly Spanish at home.
a. True
b. False
Indicate whether the statement is true or false
Question 4A brand has a target audience consisting of 80 million households. Television commercials for the brand are aired 40 times during a four-week period, which produces 600 gross rating points. The net coverage, or unduplicated audience, is 60 million households. The computed reach is _____.
a. 15
b. 32
c. 40
d. 75
e. 80
Question 5Hispanic Americans represent the largest minority group in America.
a. True
b. False
Indicate whether the statement is true or false
Question 6The percentage of a target audience that is exposed, at least once, during a specified time frame to the vehicles in which an advertising message is inserted represents _____.
a. scope
b. spread
c. reach
d. frequency
e. gross rating points
Question 7The average age of African Americans is considerably older than that for whites.
a. True
b. False
Indicate whether the statement is true or false
Quick Reply
