_____ advertising is delivered to individuals' homes or workplaces typically via postal mail in the form of printed materials or in a digital/electronic form.
a. Indirect
b. Mass
c. Personal
d. Direct
e. Focused
Question 2The NAD cannot impose fines on deceptive advertisers, but the NARB can.
a. True
b. False
Indicate whether the statement is true or false
Question 3Telemarketing uses outbound calls from salespeople for what purpose?
a. to open new accounts
b. to qualify advertising leads
c. to service existing business
d. All of these are correct.
e. None of these are correct.
Question 4AAAA is a self-regulatory group that monitors children's television programming and commercials.
a. True
b. False
Indicate whether the statement is true or false
Question 5Placing one's number on the National Do Not Call Registry will stop all unsolicited calls.
a. True
b. False
Indicate whether the statement is true or false
Question 6The advertising clearance process is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commercial or other advertisement reaches consumers.
a. True
b. False
Indicate whether the statement is true or false
Question 7Brand placements have occurred in songs.
a. True
b. False
Indicate whether the statement is true or false