This dimension includes brands that are down-to-earth, honest, wholesome, and cheerful.

This dimension includes brands that are down-to-earth, honest, wholesome, and cheerful.
 a. excitement
  b. sophistication
  c. competence
  d. sincerity
  e. ruggedness

Question 2

Carla was on a web site to see what the weather was going to be during her vacation to Orlando. She noticed there were small, static ads placed for hotels, restaurants, and rental cars in the weather site she was consulting. Which type of ads are these?
 a. pop-ups
  b. banner ads
  c. interstitial ads
  d. superstitial ads
  e. blogs

Question 3

Which of the following dimensions contains brands that are upscale and charming such as Cartier?
 a. sincerity
  b. excitement
  c. competence
  d. sophistication
  e. ruggedness

Question 4

_____ ads are typically small, static ads placed in frequently visited websites.
 a. Banner
  b. Pop-Up
  c. Interstitial
  d. Superstitial
  e. CGI

Question 5

Research has identified _____ dimensions that seem to capture the personalities of a variety of consumer brands.
 a. four
  b. five
  c. six
  d. seven
  e. eight

Question 6

Which of the following is a type of anti-tracking software used by online consumers to help protect their privacy?
 a. AdWare
  b. AdSense Advantage
  c. AdWords
  d. AdBlock Plus
  e. AdSEA Plus

Question 7

Brand associations can be conceptualized in terms of _____.
 a. type
  b. favorability
  c. strength
  d. uniqueness
  e. All of these are correct.