The types of prices that appear most often in ads are ___,while the types of prices that occur least ...

The types of prices that appear most often in ads are ___,while the types of prices that occur least often in ads are ____ prices.
 A) reference; comparison
  B) discount; cost-plus
  C) bargain; premium
  D) comparison; cost-plus
  E) sale; reference

Question 2

The Anderson Advertising Agency was developing a name for their client's new paper towel product. They finally settled on the name, Soaker. Regarding the factors that marketers consider when selecting a brand name, which one does this best fulfill?
 A) Compatibility with other products in the line
  B) Flexibility to be used in various types of media
  C) Using fabricated names that cannot be duplicated
  D) Indicating the product's major benefits
  E) Keeping the brand name easy to remember

Question 3

Since Victoria's Secret has decided to use nonprice competition, it distinguishes its brand through all but which of the following?
 A) Distinctive product features
  B) Exceptional service
  C) Rebates
  D) Variety and selection
  E) Product quality and style

Question 4

Which of the following should be the least important concern for marketers when selecting a brand name?
 A) Choosing a name that is easy to say and recall
  B) Positively suggesting the product's major benefits
  C) Designing a name that can be used in all different types of media
  D) Developing an advertising campaign to introduce the name
  E) Checking to see if the name is already trademarked by another company

Question 5

Premium-priced products are usually marketed through
 A) complex marketing channels.
  B) intensive or selective distribution.
  C) exclusive or intensive distribution.
  D) exclusive distribution only.
  E) selective or exclusive distribution.

Question 6

A ____ brand type is considered the least protectable under existing trademark regulations.
 A) descriptive
  B) fanciful
  C) generic
  D) symbolic
  E) suggestive

Question 7

For most consumers, there is an assumed relationship between
 A) price and quality.
  B) value and cost.
  C) internal and external reference prices.
  D) value and price consciousness.
  E) prestige prices and value.

Question 8

While shopping at a landscaping store, Jessie sees a green bag labeled potting soil. This is an example of
 A) streamline packaging.
  B) generic branding.
  C) store branding.
  D) individual branding.
  E) category-consistent packaging.