Private distributor brands are owned by retailers and do not identify the manufacturer of the product. Which of the following is an example of a private distributor brand?
A) Green Giant corn
B) Dell computers
C) Sears Kenmore washers
D) Little Debbie snack cakes
E) Nike Air Jordan basketball shoes
Question 2Which factor is least likely to affect pricing decisions?
A) Competitive prices
B) Legal and regulatory issues
C) Organizational and marketing objectives
D) Customers' interpretation and response
E) Shifting stock values
Question 3The major characteristic of a private brand is that
A) only retailers initiate and own the brand.
B) manufacturers are not identified on the product.
C) producers become involved with the marketing mix.
D) producers price the product.
E) wholesalers encourage producers to make the product available.
Question 4What assumption does breakeven analysis make that limits its overall usefulness?
A) It focuses on how to achieve a price objective.
B) It assumes a company wants to gain a certain market share.
C) It relies on demand for a product being inelastic.
D) It focuses only on competitive factors and not costs.
E) It assumes demand is elastic for the product.
Question 5Craftsman tools, sold and branded by Sears, is an example of a ____ brand.
A) manufacturer
B) generic
C) wholesaler
D) private distributor
E) regional
Question 6Abby is a marketing consultant who specializes in small businesses. Her current client is very interested in estimating the costs for the coming year, in order to find the breakeven point. Abby knows this is an important financial statistic because below the breakeven point, the firm is operating
A) with fixed costs only.
B) with minimal variable costs.
C) with no revenue.
D) with minimal profit.
E) at a loss.
Question 7Old Navy sells only Old Navy-labeled clothing in its retail stores. The Old Navy brand is not sold in any other outlet. Old Navy is a ____ brand.
A) generic
B) reseller
C) manufacturer
D) distribution
E) private distributor
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