Grand Resorts Hawaii has just celebrated its first profit since opening two years ago. Grand Resorts Hawaii is most likely in the ____ stage of the product life cycle.
A) maturity
B) growth
C) introduction
D) market testing
E) stability
Question 2Maximization of selling time and minimization of non-selling time are the major goals of routing and scheduling decisions.
Indicate whether the statement is true or false
Question 3In which stage of the product life cycle do profits begin to decrease?
A) Introduction
B) Growth
C) Maturity
D) Decline
E) Recovery
Question 4To equalize the workload, a sales manager divides a geographic market into sales territories of equal size according to land area.
Indicate whether the statement is true or false
Question 5Marissa, a product manager, thinks her company's InstaCup coffee maker is currently in the growth stage of the product life cycle. If so, the profits for the InstaCup coffee maker ___ and the number of competitors ____.
A) are negative; is growing
B) have peaked; is growing
C) are declining; is growing
D) have peaked; is declining
E) are declining; is declining
Question 6The aim of a motivational program is to create a working environment in which sales personnel can achieve their goals.
Indicate whether the statement is true or false
Question 7Which of the following is the most typical example of a new product introduction?
A) Pringles sold in snack-sized containers
B) A brand-new nut discovered in Africa
C) A car that uses no oil or gasoline
D) Shoes that literally make you run faster
E) A device that cools your car while parked outside
Question 8Effective sales force motivation is achieved through a continual organized set of activities performed by the company's sales management.
Indicate whether the statement is true or false
Question 9During the introduction stage of a successful product, profits are usually
A) at their highest point.
B) negative and decreasing.
C) negative and increasing.
D) positive and increasing.
E) declining.
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