An accessible channel means the marketer knows who the customer is and can specifically address that person.
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Question 2Publicity is usually very costly financially for a firm because the firm needs to spend money convincing the media to promote their newsworthy events.
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Question 3Small businesses can use digital media to develop strategies to reach new markets and access inexpensive communication channels.
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Question 4Public relations are usually most effective in handling crisis situations.
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Question 5To communicate with their employees, companies may use wikis and podcasts.
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Question 6Normally, if an advertising agency contracts for 200,000 of television time, it would receive a commission of 30,000 from the television station.
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Question 7As the Internet and digital communication technologies have advanced, marketers are able to target markets more precisely.
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Question 8When an advertiser defines objectives on the basis of sales, the objectives focus on increasing absolute dollar or unit sales, increasing sales by a certain percentage, or increasing the firm's market share.
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Question 9E-marketing includes the use of mobile phones, but not digital outdoor marketing devices.
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Question 10Pioneer advertising attempts to stimulate demand for a specific brand.
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