Opportunities for international marketers are limited to industrial nations with the highest incomes.
Indicate whether the statement is true or false
Question 2If Target were to base its advertising appropriation on the amount that Walmart spends, it would be using the ____ approach.
A) objective-and-task
B) percent-of-sales
C) industry-standard
D) arbitrary
E) competition-matching
Question 3A positive balance of trade is considered good because it means that U.S. dollars are supporting foreign economies at the expense of U.S. companies and workers.
Indicate whether the statement is true or false
Question 4When using the percentage-of-sales approach for determining the advertising appropriation, marketers
A) base their funding on a percentage of the competitors' sales.
B) multiply the firm's past sales by a set percentage they want to spend.
C) set sales objectives for the upcoming period and base appropriations on these goals.
D) multiply the firm's past sales plus a factor for expected changes in sales times a standard percentage.
E) use an industry standard to determine what percentage of their profits they want to allocate to advertising.
Question 5A quota is the suspension, by a government, of trade in a particular product.
Indicate whether the statement is true or false
Question 6To determine how much money to spend on advertising, marketers for a new brand of caffeinated energy drink decided that they wanted the advertising to create awareness of the new flavor in 80 of the energy drink market within one month of introduction. The marketers then determined how much it would cost to reach this goal. This is an example of which one of the following approaches to determining advertising budgets?
A) Objective-and-task
B) Percent of sales
C) Competition matching
D) Arbitrary allocation
E) Past-year comparison
Question 7An embargo occurs when a government suspends trade with a particular country.
Indicate whether the statement is true or false
Question 8Danielle Robinson, account representative for EXpert Advertising, tells D'Orazio Tile Products that she is proposing to use 5 full-page, four-color ads in home-decorating magazines to achieve an increase in consumer and builder inquiries of 15. This approach is an example of which of the following methods of determining advertising expenditure levels?
A) Competitive parity
B) Percent of sales
C) Arbitrary
D) Affordability
E) Objective-and-task
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