Industrial classification systems are best used in conjunction with other types of data to determine ...

Industrial classification systems are best used in conjunction with other types of data to determine exactly how many and which customers a marketer can reach.
 
 
 Indicate whether the statement is true or false

Question 2

The wildly successful Charmin IBP effort began in 2000 as a campaign to
 a. create plush public restrooms on Broadway.
  b. provide clean restrooms at state fairs.
  c. find a new slogan for the product.
  d. donate bathroom tissue to homeless shelters.

Question 3

Sales promotion activity occurs more during peak selling periods than in off-peak selling periods.
 
 Indicate whether the statement is true or false

Question 4

Value analysis examines quality, design, and materials as well as current and potential vendors.
 
 Indicate whether the statement is true or false

Question 5

A marketing survey conducted by a Boston-based brand strategy firm found that almost 50 percent of consumers have a more favorable impression of companies that support good causes.
 
 Indicate whether the statement is true or false

Question 6

Coupons are a form of sales promotion.
 
 Indicate whether the statement is true or false