Primary demand is defined as
A) demand for a product category.
B) demand for a new product.
C) consumer awareness of a product category.
D) stimulating demand for any products.
E) demand for a particular brand.
Question 2Perhaps the least controversial tool deployed recently by direct marketers has been the unsolicited email message, also called bulk email.
Indicate whether the statement is true or false
Question 3The fact that business customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for business products is
A) joint.
B) economically stable.
C) derived.
D) inelastic.
E) more fluctuating.
Question 4By promoting the fact that orange juice is not just for breakfast anymore, the Florida Orange Growers Association attempted to stimulate
A) primary demand.
B) secondary demand.
C) competition.
D) comparison of orange juices.
E) demand elasticity.
Question 5If a company is looking for the lowest cost-per-contact, it should choose telemarketing.
Indicate whether the statement is true or false
Question 6Demand for business products is also known as ____ demand.
A) derived
B) corporate
C) business buying
D) manufacturing
E) industrial
Question 7Often when a company introduces a new product or line extension, its promotion will focus on ____ in order to initiate the product-adoption process.
A) creating awareness
B) stimulating demand
C) retaining loyal customers
D) combating competitive promotional efforts
E) identifying prospects
Question 8Direct mail is probably the direct marketer's most invasive tool and as such must be used with discretion so as not to alienate customers.
Indicate whether the statement is true or false
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