The Eagle Pawn Company is a regional business that owns seven pawn stores in the Houston area. The owners of Eagle Pawn have recently purchased a new software system designed to better track their inventory. Now that they have had the system for a couple of months, they have decided to upgrade to a newer version. The original purchase is an example of a(an) ________, while the current purchase will be a(an) _____.
A) new task; modified rebuy
B) new task; continued new task
C) contractual; modified rebuy
D) new task; straight rebuy
E) negotiated task; modified rebuy
Question 2To gain maximum benefit from promotional efforts, marketers must strive to
A) become directly involved rather than indirectly involved.
B) obtain information about the marketing environment through their MIS.
C) realize the needs of their target market and try to meet them.
D) properly plan, implement, coordinate, and control communications.
E) use promotion during the growth stage of the product's life cycle.
Question 3All conventional mediatelevision, radio, newspapers, and magazinescan be used to deliver direct response advertising.
Indicate whether the statement is true or false
Question 4Safeway Supermarkets recently placed an order with the Kahn Corporation for hotdogs. The typical weekly order is for 10 cases; however, since the upcoming weekend includes a holiday, this time Safeway is ordering 100 cases of hotdogs. Safeway orders this product on a regular basis. What type of purchase does this week's purchase represent?
A) New task
B) Repetitive
C) Institutional
D) Straight rebuy
E) Modified rebuy
Question 5Threatt Production makes low-priced, convenience products that are widely available. It is most likely to focus its promotion efforts on
A) public relations.
B) personal selling.
C) viral marketing.
D) advertising.
E) sales promotion.
Question 6A recent surge in database development has involved companies that use advanced technology to get more personal information on consumers. They merge offline data, like credit ratings and home value, with online data, like ordinary search activities and Internet navigation.
Indicate whether the statement is true or false
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