Business markets are typically divided into four categories. These categories are
A) retailers, wholesalers, services, and nonprofit firms.
B) producer, manufacturer, reseller, and government.
C) producer, reseller, government, and institutional.
D) manufacturer, wholesaler, retailer, and services.
E) reseller, retailer, government, and institutional.
Question 2MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member uniforms, and trailer. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire. The MakeWaves website offers no information about the conversion of fan loyalty toward a sport into actual purchases of the sponsor's product. Marketers who have set this as their main goal would do well to look into ____ branded entertainment opportunities.
a. NFL Football
b. Major League Baseball
c. NASCAR
d. PGA Golf
Question 3What are the differences in trying to stimulate primary demand versus selective demand?
Question 4When Hunter Ceiling Fans buys electrical wire for use in producing its ceiling fans, Hunter is part of what type of market for electrical wire?
A) Resale
B) Wholesale
C) Customer
D) Consumer
E) Business
Question 5MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member uniforms, and trailer. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire. MakeWaves is pitching a very specific sponsorship offer with its own benefits. But overall, the category of event sponsorship has certain advantages. One of the main advantages is that it
a. replaces expensive advertising as the main brand-building tool.
b. targets certain groups of consumers who already purchase the brand.
c. offers personal contact with consumers and publicity during and after the event.
d. embeds the brand in a very nondescript and subtle way.
Question 6In business markets, individuals or groups purchase products for one of three purposes. These purposes are
A) resale, wholesale, and direct use.
B) wholesale, direct use, and use in producing other products.
C) resale, wholesale, and use in producing other products.
D) resale, direct use in producing other products, and use in general daily operations.
E) use in general daily operations, wholesale, and resale.
Question 7Identify the major objectives of promotion.
Question 8MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member uniforms, and trailer. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire. Any company that hears about the WaveRunner and decides on sponsorship for the first time will be in good company. Specifically, it will be following in the footsteps of one of the world's foremost old-school advertisers that, despite bankruptcy and realignment, remains aggressive in event sponsorship, often involving its vehicles. Who is this?
a. Volkswagen
b. Hyundai
c. General Motors
d. Jeep
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