What types of programs have made product placements the norm on television?
a. soap operas and reality shows
b. sitcoms and quiz shows
c. police/legal dramas and family dramas
d. animated shows and action/adventure shows
Question 2Logan loves Chipotle Mexican Grill. He views it as being socially responsible and loves the food. The other day he read in the paper that several people got sick from E. coli from Chipotle Mexican Grill restaurants. The article also detailed safety measures Chipotle was instituting to prevent this from happening again. Logan would expect nothing less from Chipotle. He feels confident that Chipotle will institute highly effective safety measures. This is most likely an example of ______________.
A) information analysis
B) selective retention
C) perceptual selection
D) selective perception
E) selective distortion
Question 3Beacons are useful to retailers of all sizes because they
A) use virtual reality to enhance the shopping experience.
B) allow customers to scan items to get sales.
C) track customers' locations throughout the store.
D) allow customers to use their phones to check out.
E) send real-time messages and offers to customers.
Question 4Which of these examples represents the earliest instance of product placement in movies?
a. Old Spice in Talladega Nights: The Ballad of Ricky Bobby
b. the MINI Cooper in The Italian Job
c. Reese's Pieces in E.T. the Extra-Terrestrial
d. the BMW in GoldenEye
Question 5Another name for community shopping centers is strip malls.
Indicate whether the statement is true or false
Question 6Cognitive dissonance is most likely to occur during which part of the decision making process?
A) Purchase
B) Information search
C) Postpurchase evaluation
D) Evaluation of alternatives
E) Problem recognition
Question 7Which of the following would most likely offer event sponsorship on a global basis?
a. the SuperBowl
b. the NASCAR events
c. the Olympics
d. the Sweet Sixteen
Question 8Dollar General is an example of an extreme-value store.
Indicate whether the statement is true or false
Question 9Evelyn wants to buy a new car. She turns to her friend who is a car enthusiast for his recommendation. He tells her Toyota is by far the best brand. Evelyn goes to a Toyota dealership. She notices a Toyota Corolla that is at a reasonable price point. However, she likes the fact that the Toyota Camry is a mid-sized car, but it is more expensive. Evelyn tries to remember what her friend told her but is having trouble. She starts weighing the benefits of both vehicles in an attempt to make her final decision. The fact that Evelyn sought advice from her friend is an example of _________________. Her attempt to weigh the benefits of the vehicles against one another is _______________.
A) problem recognition; evaluation of alternatives
B) external information search; internal information search
C) internal information search; problem recognition
D) external information search; evaluation of alternatives
E) pre-purchase evaluation; selective exposure
Question 10A firm has decided to sponsor a PGA golf tournament. Its marketing director knows it is critical to find unique ways to leverage the sponsorship. One way to leverage the sponsorship beyond traditional methods would be to
a. estimate the number of viewers who will see the company name.
b. allow the CEO to meet with top golfers on the course.
c. calculate the exposures to the brand received by attendees.
d. use the opportunity to entertain important clients and recruit new ones.
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