It's time to take your weekly trip to the grocery store. You bring a coupon good for 50 off a national brand of coffee. As you walk the aisles, a woman asks if you'd like to try a slice of pizza. After you taste it, she points out where the brand is kept in the freezer display. When you get to your favorite brand of toothpaste, you're delighted to find that a toothbrush with the same brand name is attached to the box at no charge. You turn the corner and run into a cardboard cutout of one of the stars from a leading medical drama on TV. This display has a medical kit full of a new brand of pain reliever built into it. Your last stop is the cereal aisle, where you notice that one brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character for 4.95 . Of all the products with sales promotions that you encountered in the store, which one involved point-of purchase advertising, which probably cost the manufacturer a few pennies?
a. the pain medicine
b. the frozen pizza
c. the coffee
d. the cereal
Question 2Retailing is the final part of the marketing process in which exchanges are entered into for personal, family, or household purposes.
Indicate whether the statement is true or false
Question 3A person receives information inputs through the senses.
Indicate whether the statement is true or false
Question 4It's time to take your weekly trip to the grocery store. You bring a coupon good for 50 off a national brand of coffee. As you walk the aisles, a woman asks if you'd like to try a slice of pizza. After you taste it, she points out where the brand is kept in the freezer display. When you get to your favorite brand of toothpaste, you're delighted to find that a toothbrush with the same brand name is attached to the box at no charge. You turn the corner and run into a cardboard cutout of one of the stars from a leading medical drama on TV. This display has a medical kit full of a new brand of pain reliever built into it. Your last stop is the cereal aisle, where you notice that one brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character for 4.95 . You realize later that getting the free toothbrush is nice, but wonder whether it will lead you to buy that brand next time you need one. Some critics point out that sampling is probably not a particularly effective technique for the manufacturer if the item is
a. new to the market.
b. highly superior to competitors.
c. targeted at current customers.
d. perceived as a convenience good.
Question 5Retailing includes all transactions in which the buyer intends to consume the product through personal, family, or household use.
Indicate whether the statement is true or false
Question 6Perception is a process in which an individual selects, organizes, and interprets information received through the sense organs.
Indicate whether the statement is true or false
Question 7Retailers form an important link in the marketing channel because they are both marketers and customers.
Indicate whether the statement is true or false
Question 8It's time to take your weekly trip to the grocery store. You bring a coupon good for 50 off a national brand of coffee. As you walk the aisles, a woman asks if you'd like to try a slice of pizza. After you taste it, she points out where the brand is kept in the freezer display. When you get to your favorite brand of toothpaste, you're delighted to find that a toothbrush with the same brand name is attached to the box at no charge. You turn the corner and run into a cardboard cutout of one of the stars from a leading medical drama on TV. This display has a medical kit full of a new brand of pain reliever built into it. Your last stop is the cereal aisle, where you notice that one brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character for 4.95 . Which promotional concept was demonstrated by the company that hired a woman to hand out slices of pizza?
a. trial offer
b. in-store sampling
c. premium
d. advertising speciality
Quick Reply
