Children often achieve ____ by observing parents and older siblings in purchase situations and then ...

Children often achieve ____ by observing parents and older siblings in purchase situations and then through their own purchase experiences.
 A) consumer socialization
  B) personality
  C) role identification
  D) social class
  E) attitude formation

Question 2

Several factors have affected sales promotion in recent years. Pressure from stockholders to produce high quarterly revenue, marketing plans based on quick results, and a bottom-line mentality have all contributed to a ____ in many organizations today.
 a. focus on brand image
  b. short-term orientation
  c. sense of creative innovation
  d. strong consumer bond

Question 3

Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.
 A) distribution
  B) promotion
  C) product
  D) price
  E) channel

Question 4

The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, social classes, culture and subcultures, roles, and
 A) ethnic heritage.
  B) personality.
  C) attitudes.
  D) perception.
  E) family.

Question 5

In recent years, the time spent on sales promotion has shifted. Today, about ____ of brand management time is spent designing, implementing, and overseeing sales promotions.
 a. 65 percent
  b. 45 percent
  c. 30 percent
  d. 15 percent

Question 6

Which of the following is not a factor used to classify wholesalers?
 A) Whether the wholesaler is owned by the producer
  B) Whether the wholesaler takes title to the products it handles
  C) The range of services offered by the wholesaler
  D) The price range of the products carried by the wholesaler
  E) The breadth and depth of the product lines carried by the wholesaler

Question 7

Carla is a prosecuting attorney for the city of Cleveland. She is also vice president for the local parent/teacher organization and a coach for her daughter's soccer team. The actions and activities associated with each of these positions constitute Carla's
 A) personality.
  B) role.
  C) motives.
  D) beliefs.
  E) lifestyle.