P-O-P promotion can aid manufacturers not only by attracting consumers, but also by securing relationships within trade and business markets. For instance, it can encourage buyers to support their brand over another with more exposure and shelf space.
Indicate whether the statement is true or false
Question 2Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) ____ about Secret.
A) motive
B) consideration set
C) cognition
D) attitude
E) self-concept
Question 3A display rack that stocks cigarettes is placed above the cash register, so the cashier can reach the product for the consumer. The rack has signage on the front advertising the cigarette brand. This is called an overhead merchandiser.
Indicate whether the statement is true or false
Question 4The primary advantage of automatic vending as a form of retailing is that
A) it offers a low-cost, personal method of selling products.
B) it provides a continuous service to consumers.
C) since vending machines must be serviced frequently, the products they sell are always fresh.
D) vending machines require very few repairs.
E) it eliminates the need for sales personnel.
Question 5An attitude is
A) an internal trait that makes a person unique.
B) a set of actions that a person in a particular position is supposed to perform.
C) a competence in performing activities.
D) a person's behavior caused by information and experience.
E) one's evaluation, feelings, and behavioral tendencies toward an object or idea.
Question 6Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of
A) a party plan.
B) telemarketing.
C) a warehouse club.
D) direct marketing.
E) a catalog showroom.
Question 7Materials used in the retail setting to attract shoppers' attention to a product, convey primary product benefits, or highlight pricing information, are referred to as point-of-purchase advertising.
Indicate whether the statement is true or false
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