Marketers often provide consumers with free samples, sometimes coupled with coupons, to help them ...

Marketers often provide consumers with free samples, sometimes coupled with coupons, to help them gain experience with their products and facilitate consumer
 A) patronage motives.
  B) attitudes.
  C) perception.
  D) distortion.
  E) learning.

Question 2

The only medium that places the advertising, the product, and the consumer together in the same place at the same time is P-O-P advertising.
 
 Indicate whether the statement is true or false

Question 3

With respect to retailing, what is the party plan?
 A) A sales representative has a party at her home to demonstrate products to a group of friends and associates.
  B) A party is set up that demonstrates a product and provides free samples of the product to all in attendance.
  C) An individual is asked to tell two friends about a product, who are in turn each asked to tell two friends, etc. until a sufficient number of people are reached.
  D) A store has a special sale that resembles a party, and those who come are asked to buy the featured products.
  E) A consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products.

Question 4

Salina is shopping for low-calorie frozen dinners to take to work for lunch. Salina has always been mindful of the total calories and the number of fat grams in these dinners. However, after reading an article about the high sodium counts in frozen meals and the maximum grams of sodium a woman should eat daily, she now pays attention to the sodium as well. The changes in Salina's thought processes and behavior caused by this information are called
 A) learning.
  B) attitude formation.
  C) patronage motives.
  D) personality.
  E) motivation.

Question 5

The great thing about sales promotion is that it is so inexpensive and so simple. In almost all instances, it's neither costly nor time-consuming.
 
 Indicate whether the statement is true or false

Question 6

What is a potential disadvantage of direct selling?
 A) Commissions for salespeople are usually low.
  B) Some customers view direct selling negatively.
  C) Personal attention tends to be lacking.
  D) Product demonstrations are difficult in this type of selling.
  E) Consumers must go out of their way.

Question 7

Psychological influences that determine where a person purchases products on a regular basis are called
 A) convenience responses.
  B) patronage motives.
  C) shopping motives.
  D) pattern responses.
  E) routine decisions.