Sales promotion is generally used as a long-term tactic and widespread strategy to promote an image for the brand and create emotional connections with the consumer.
Indicate whether the statement is true or false
Question 2The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called
A) direct marketing.
B) direct-response marketing.
C) telemarketing.
D) personal selling.
E) direct selling.
Question 3The U.S. Army recruits soldiers based on the slogan, Army Strong, implying that people can reach their full personal potential in the U.S. Army. This is an appeal to what need according to Maslow's hierarchy of needs?
A) Safety
B) Esteem
C) Self-actualization
D) Physiological
E) Social
Question 4Sales promotions have an advantage over advertising in that they offer great rewards with little or no risk.
Indicate whether the statement is true or false
Question 5Brad accesses Overstock.com's site on the Internet and purchases a business laptop case. This is an example of
A) direct selling.
B) catalog retailing.
C) direct-response marketing.
D) online retailing.
E) home shopping.
Question 6People's needs to grow, develop, and achieve their full potential are referred to by Maslow as ____ needs.
A) ego
B) esteem
C) self-actualization
D) social
E) safety
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