It is estimated that almost one-fourth of corporate America gives business gifts as a type of business-market promotional technique.
Indicate whether the statement is true or false
Question 2Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them, paying with her credit card. This is an example of
A) online retailing.
B) television home shopping.
C) telemarketing.
D) direct-response marketing.
E) catalog marketing.
Question 3Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on ____ needs, appealing to sex appeal.
A) physiological
B) esteem
C) self-actualization
D) psychological
E) social
Question 4Shortly after moving into their new home, Mark and Katherine Gould purchase and install smoke detectors and an alarm system. The Goulds are concerned about fulfilling their need for
A) survival.
B) safety.
C) self-actualization.
D) esteem.
E) belonging.
Question 5A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of
A) lower costs of selling.
B) easier financial transactions.
C) superior ability to demonstrate the product.
D) superior ability to offer the product at a lower price.
E) decreased cycle time.
Question 6A manufacturer helps out a retailer by sharing the cost of local advertising, allowing the manufacturer to have some control over the process and the retailer to advertise for less. They are taking part in a form of business-market sales promotion.
Indicate whether the statement is true or false
Question 7The fight for space on grocers' shelves has become very competitive, so manufacturers will do anything they can to get store chains to stock their itemsexcept paying a fee, which is now illegal.
Indicate whether the statement is true or false
Question 8When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used.
A) telemarketing
B) television marketing
C) direct-response marketing
D) e-marketing
E) television home shopping
Question 9According to Maslow's hierarchy of needs,
A) individuals simultaneously try to satisfy all five levels of needs.
B) self-actualization needs are the most important needs to be met for most individuals.
C) individuals first address needs at the top of the pyramid and then move down to the lower level needs.
D) levels of needs are different for everyone, and we all try to satisfy them in a different order.
E) individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.
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