Alex is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated, in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible?
A) Store atmosphere
B) Scrambled merchandising
C) Retail positioning
D) Store image
E) Location
Question 2Problem recognition occurs when a consumer
A) searches for information to resolve a problem.
B) becomes aware that there is a difference between a desired state and an actual condition.
C) recognizes a need and evaluates for information to resolve a problem.
D) evaluates her or his purchase.
E) is exposed to a television advertisement desired state and an actual condition.
Question 3The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about
A) store atmosphere.
B) location.
C) retail positioning.
D) store image.
E) the wheel of retailing.
Question 4When the social networking/gaming website Foursquare launched in 2009, it was only accessible to residents in 100 U.S. cities. One year later, an updated version of the service allows check-ins from locations all over the world and has over 500,000 users internationally. The site, which allows registered users to connect with friends and update their location, receives over one million check-ins per week. When users visit a particular store, their profile is automatically updated and they can share feelings about favorable experiences (or unfavorable ones). The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity. As the number of Foursquare users increases, so do the efforts made by marketers to appeal to visitors to the site. Many of the site's users access it via their cell phone or PDA, so many companies are now creating advertisements to fit these media channels. These advertisements are examples of
a. intrusive marketing.
b. mobile marketing.
c. e-commerce.
d. splash marketing.
Question 5The five major stages of the consumer buying decision process, in order, are
A) information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation.
B) problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.
C) problem recognition, information search, evaluation of alternatives, postpurchase evaluation, and purchase.
D) information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation.
E) problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy.
Question 6When the social networking/gaming website Foursquare launched in 2009, it was only accessible to residents in 100 U.S. cities. One year later, an updated version of the service allows check-ins from locations all over the world and has over 500,000 users internationally. The site, which allows registered users to connect with friends and update their location, receives over one million check-ins per week. When users visit a particular store, their profile is automatically updated and they can share feelings about favorable experiences (or unfavorable ones). The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity. One of Foursquare's strengths is that it offers a very interactive experience to its users. Tracking brand interactivity over the Internet can be done in ways that are not possible for methods of traditional advertising. One way this can be done is the Internet
a. allows advertisers to track how users interact with their brands and learn what interests current and potential customers.
b. allows users to inform companies as to what sites they have visited and when.
c. is cheaper for companies to operate, so they can spend more money on tracking software.
d. is regulated by an entity that records every consumers' habits and search history.
Question 7In contrast to industrial products, consumer products are often purchased because of
A) economic planning.
B) necessity.
C) prior planning.
D) social influences.
E) rational needs.
Question 8Mark is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Martin is using which type of consumer decision-making process?
A) Routinized response behavior
B) Habitual response
C) Information search
D) Extended decision making
E) Intensive decision making
Question 9Michael's, PetSmart, and Staples are all examples of
A) discount stores.
B) off-price retailers.
C) category killers.
D) traditional specialty retailers.
E) superstores.
Question 10When the social networking/gaming website Foursquare launched in 2009, it was only accessible to residents in 100 U.S. cities. One year later, an updated version of the service allows check-ins from locations all over the world and has over 500,000 users internationally. The site, which allows registered users to connect with friends and update their location, receives over one million check-ins per week. When users visit a particular store, their profile is automatically updated and they can share feelings about favorable experiences (or unfavorable ones). The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity. One way to find this site as well as related businesses is to go to Bing and look under social networking sites.. Technically, Bing is a(n)
a. analytical software system that allows e-commerce.
b. mash-up that features multiple widgets.
c. portal with search engine technology.
d. website that acts as a corporate/brand home page.
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