Evan has just been hired as a product manager for a major technology firm. Currently, he is making purchases for his new apartment and upcoming job. His purchase of _____ would most likely be done through extended decision making, while his purchase of ____ would be made through limited decision-making behavior.
A) a new suit; a sofa
B) a toaster; bed sheets
C) coffee maker; flat screen TV
D) flat screen TV; bath towels
E) coffee maker; groceries
Question 2Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?
A) Warehouse showroom
B) Warehouse club
C) Catalog showroom
D) Category killer
E) Hypermarket
Question 3Social media offer unique opportunities for advertisers who understand their demographics. For instance, the largest demographic group using ____ is made up of 35- to 54-year-olds, and the fastest growing group is made up of those aged 55 and older.
a. Twitter
b. Facebook
c. MySpace
d. YouTube
Question 4Which of the following consumer decision-making processes will probably be used in purchasing toothpaste?
A) Extended decision making
B) Routinized response behavior
C) Intensive decision making
D) Limited decision making
E) Perceptual scanning
Question 5The annual numbers show very clearly that ____ account for the overwhelming majority of e-commerce sales transactions.
a. the Internet's three biggest retailers
b. business-to-business deals
c. paid searches
d. consumer purchases
Question 6After shopping in the same store for nearly two hours, Chelsea goes to Burger King for a Whopper, while Cynthia goes to the optical shop to see if her contacts are ready. They engage in these activities without leaving the store in which they have been shopping. They are most likely in a
A) convenience store.
B) hypermarket.
C) department store.
D) general merchandise retailer.
E) discount store.
Question 7While shopping at a local grocery store, Taylor sees a display of his favorite brand of energy drink. He buys some to take home for the weekend. This purchase process would be described as
A) routinized response behavior.
B) extended decision making.
C) limited decision making.
D) situational perception.
E) enduring involvement.