Market pricing is rarely used when competitive products already exist in a market. (True or false?)

Answer to #1

FALSE

Answer to #2

FALSE

Answer to #3

TRUE

Answer to #4

FALSE

Answer to #5

TRUE

Answer to #6

International sales management uses a variety of different compensation systems to pay salespeople. Some salespeople are paid a sales commission, which is based on a percentage of sales the employee makes. Salespeople can also work for a straight salary, which provides an incentive to stay with a company. Many industrial sales positions combine a base salary with sales commissions.

Answer to #7

International marketers must be careful when using humor in their ads because what one culture finds humorous, other cultures may not. Humor also needs to fit the product's image; a sophisticated product may suffer from a broadly humorous ad. In some cultures, marketers must also beware of directly emphasizing why someone should purchase a product; this can be seen as arrogant.

Answer to #8

International marketers use a number of methods to develop promotional budgets. They include matching the amount spent by the competition, basing the budget on a percentage of sales, spending all the company can afford, and basing budgets on objectives and tasks. The ideal method is objective-and-task-based budgeting, which requires that advertisers predict the amount of promotion needed to reach goals.

Answer to #9

The communication model starts with a sender who encodes (or designs) a message. The message is then delivered through a communication channel, where it is decoded (or interpreted) by the receiver. Feedback, which is the receiver's reaction to the message, should be collected by the sender. The sender must then determine if the message has been decoded in the intended way or if noise has interfered with the intended communication.

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