An independent company owned by a parent company is called a(n)
A) wholesaling company
B) joint venture
C) monopoly
D) wholly owned subsidiary
Question 2When a retailer buys a product on ________, the vendor retains the ownership of the goods, usually establishes the selling price, and is paid only when the goods are sold.
a. consignment
b. multilevel marketing
c. marine transit
d. multi level
e. lighterage
Question 3What type of experimental design is the following?
a. Static group design
b. One-shot design
c. One-group Pretest-posttest design
d. Pretest-posttest control group design
Question 4Companies that commit to international marketing at lower levels may be unwilling to change their product strategies for foreign markets.
Indicate whether the statement is true or false
Question 5The ________ of the merchandise mix refers to the number of different merchandise lines the retailer stocks in the store.
a. variety
b. assortment
c. breadth
d. depth
e. product line mix
Question 6If your conduct a test market in St. Louis for a new product and use the results to make a decision about whether or not you want to launch this product nationwide, what validity factor are you considering?
a. External validity
b. History
c. Instrumentation
d. Testing
Question 7Companies that have no international marketing strategy will not sell in international markets.
Indicate whether the statement is true or false
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