The example discussed in your readings which explained how the Sydney Australia Opera House went over budget and past deadline is an example of:
a. a linear model.
b. the planning fallacy.
c. neglecting base rates.
d. unfreezing.
e. redundancy.
Question 2Which party involved in research can be thought of as the doers?
a. Respondents
b. Subjects
c. Researchers
d. Client sponsor
Question 3As the need for cognitive closure ________, people consider ________ alternatives, and exhibit ________ levels of confidence in the appropriateness of their decisions.
a. increases; more; high
b. decreases; more, low
c. decreases; more, high
d. increases, fewer, high
e. None of these choices are correct.
Question 4When respondents are interviewed after they have completed a research study so that the researcher can explain to them the purpose of the study, this is the process of:
a. informed consent.
b. right to privacy.
c. confidentiality.
d. debriefing.
Question 5A desire for a definite answer - any answer - as opposed to remaining in a state of ambiguity best defines:
a. the need for cognition.
b. the need for cognitive closure.
c. the calibration theory.
d. the need for levity.
e. Bayes theorem.
Question 6When Burke Marketing Research has a rule that it will not telephone potential respondents to a research study after 9 p.m. their time, this follows the principle of:
a. confidentiality.
b. right to privacy.
c. debriefing.
d. informed consent.
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