The application of the scientific method to attempt to find the truth about some business activity ...

The application of the scientific method to attempt to find the truth about some business activity is called:
 a. performance-monitoring research.
 b. business research.
 c. production-oriented research.
 d. basic research.

Question 2

Kelly is considering buying a new car for 20,000 . It has a 20 chance of breaking down in the next year. What is the expected value in terms of repair cost for this purchase?
 a. 200
 b. 400
 c. 2,000
 d. 20,000
 e. 4,000

Question 3

________ is used to predict consumer responses to advertising, branding, and choice behavior.
 a. VoIP
 b. fMRI
 c. DVR technology
 d. Eye-tracking technology

Question 4

Selective thinking is more likely to occur in comparative (vs. singular) evaluation.
 
 Indicate whether the statement is true or false

Question 5

________ innovation makes surface modifications that improves customers' experience of established products or processes.
 a. Experiential
 b. Disruptive
 c. Application
 d. Product

Question 6

Preference reversals can occur any time consumers weigh information inconsistently.
 
 Indicate whether the statement is true or false

Question 7

According to the 2008 Delphi Study, ________ is a critical dimension of international business after terrorism.
 a. government regulations
 b. political instability
 c. corruption
 d. privacy concern