In determining secondary information requirements, if only general initial market information is ...

In determining secondary information requirements, if only general initial market information is required:
 a. information is required about international accords and negotiations in the WTO.
 b. macro data such as world population statistics will be sufficient.
 c. very specific detailed product data may be necessary.
 d. data on local laws and regulations, local standards and specifications, and competitive activities will be required.

Question 2

Sandra recently transferred into a new school. She decided to join the academic honors program because she really wants to get some academic scholarships for college. Sandra is exhibiting which need from the trio of needs?
 a. Need for involvement
 b. Need for achievement
 c. Need for affiliation
 d. Need for safety
 e. Need for self-actualization

Question 3

Due to which of the following is the cost of conducting international marketing research seen as prohibitively high and therefore not a worthwhile investment relative to the benefits to be gained?
 a. The lack of sensitivity to differences in consumer tastes and preferences.
 b. A limited appreciation for the different marketing environments abroad.
 c. The lack of familiarity with national and international data sources and the inability to use them if obtained.
 d. Firms often build up their international marketing activities gradually, frequently on the basis of unsolicited orders.

Question 4

Which of the following is the second-level need, according to Maslow's hierarchy of needs?
 a. Physiological
 b. Social
 c. Safety
 d. Self-esteem
 e. Self-actualization

Question 5

At coordination level three:
 a. the central staff functions in the coordinating role.
 b. there are no national structures.
 c. there is no coordination between decentralized units.
 d. the central functional heads have line authority over national functions.

Question 6

The dissonance effect often involves effort justification.
 
 Indicate whether the statement is true or false

Question 7

In ________ systems, controls are relatively loose and simple, and each subsidiary operates as a profit center.
 a. centralized
 b. undiffused
 c. decentralized
 d. concentrated