What drives marketers to automate their marketing processes?
a. Customized products
b. New distribution channels
c. Multiple pricing options
d. New communication channels
e. All of the above
Question 2In ________, a buyer selects or develops suppliers with multiple or redundant capabilities.
a. Single sourcing
b. Cross-sourcing
c. Sole sourcing
d. Global sourcing
e. Strategic sourcing
Question 3Market information gathering involve which of the following processes
a. Source data strategy
b. Platform to access information collected
c. Segmentation and modeling techniques
d. A and C only
e. All of the above
Question 4Which of the following is not one of the advantages of a rationalized and optimized supply base?
a. Absence of competition
b. Reduction of supply base risk
c. Lower supply base administrative costs
d. Use of full-service suppliers
e. Buying from world-class suppliers
Question 5One of the attractive features of using a Database Wizard to create databases is that it can be used to modify existing tables in a database.
a. True
b. False
Question 6In supplier measurement, the basic logic of the ________ is built around the calculation of a(n) ________.
a. Cost-based system; process capability index
b. Cost-based system; supplier performance index
c. Weighted-point system; Q adjustment factor
d. Weighted-point system; cost accounting system
e. Categorical system; supplier performance index
Question 7The unique field or set of fields that identifies each individual record is called the
a. primary key.
b. record key.
c. front door key.
d. field key.
e. customer key.
Question 8Which of the following is a disadvantage of a weighted-point supplier evaluation system?
a. Most subjective
b. Most complex so implementation costs are high
c. Least reliable
d. Cost accounting system required
e. Tends to focus on unit price
Question 9It is important to remember to duplicate information within and between tables.
a. True
b. False
Question 10Which of the following is not one of the typical uses of supplier measurement data?
a. Support supply base rationalization and optimization
b. Making sourcing decisions
c. Determining a supplier's future purchase volume based on its past performance ratings
d. Deciding where to locate supplier facilities
e. Allows the buyer to identify those areas of supplier performance requiring improvement
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