Same browsers handle different search engines differently
a. True
b. False
Question 2A category spend analysis will drill down to a more granular level and identify the specific business units that are purchasing the products or services.
Indicate whether the statement is true or false
Question 3Customers' purchases and personal use of the Web may involve
a. Convenience
b. Time saving
c. Availability of vendor information
d. No pressure from sales people
e. All of the above
Question 4The business unit functional strategy acts as the driver for the cross-organizational supply management strategies that emerge for the major products and services purchased by the business unit.
Indicate whether the statement is true or false
Question 5An example of industry data which a marketer may need for decision-making is
a. Economic indicators
b. Sales Histories
c. Sales forecasts
d. Competitors Web page
e. All of the above
Question 6A technology/new-product development objective could be outsource core competency activities and an appropriate goal could be qualify two new suppliers by the end of the fiscal year.
Indicate whether the statement is true or false
Question 7One key ability for marketers to master is how to find the ______________ on the Internet
a. Right information
b. All the information
c. Search engines
d. I-malls
e. All of the above
Question 8A cost-reduction objective could be the low-cost producer within the industry and an appropriate goal could be reduce material costs by 10 per year.
Indicate whether the statement is true or false
Question 9Boolean search strings tell a WWW search engine
a. when to turn off.
b. how many copies of the page to print.
c. whether to also search in Usenet.
d. what terms must be in the web page or what terms must not be in the web page searched for.
e. none of the above.
Question 10In order to enable an effective category strategy, the project team must validate the savings or contribution to other company objectives achieved by supply management and drives them to the bottom line.
Indicate whether the statement is true or false