A retailer that offers online purchasing should
a. not accept credit cards
b. provide secure transmissions such as SSL encryption
c. handle all purchases via telephone
d. advise purchasers of the type of security it is using
e. b and d above
Question 2The following are processes to be followed to involve stakeholders in a strategic sourcing project EXCEPT:
a. Work with stakeholders to reconcile any differences or gaps
b. For each stakeholder identify the success criteria for the project
c. Check and amend success criteria on a regular basis
d. Check your perception of each stakeholder's success criteria
e. Randomly select stakeholders from functional units of the organization
Question 3Web sites for business-to-consumer commerce should be designed to
a. be easy to use.
b. contain a list of product categories.
c. contain an internal search engine.
d. download quickly.
e. all of the above.
Question 4________ is a clear statement of the goals and objectives of the sourcing project.
a. Sourcing plan
b. Project portfolio
c. Project charter
d. Sourcing charter
e. Project plan
Question 5As a marketer, you should never be concerned about your competitors' Web sites.
a. True
b. False
Question 6________ is a decision process used to identify which suppliers should provide a group of products or services, form of contract, performance measures used to measure performance and appropriate level of price, quality and delivery arrangements.
a. Commodity strategy
b. Category strategy
c. Production strategy
d. Business unit strategy
e. None of the choices.
Question 7There are two main types of commerce on the Internet. They are
a. business-to-consumer and government.
b. international and intrastate.
c. government and Fortune 500 companies.
d. business-to-consumer and business-to-business.
e. none of the above.
Question 8________ is an annual review of a firm's entire purchases.
a. Purchase analysis
b. Financial analysis
c. Spend analysis
d. Category analysis
e. None of the choices.
Question 9Marketers can use the WWW for the following activity:
a. product delivery.
b. marketing intelligence.
c. customer service.
d. product pricing.
e. b, c, and d above.