Online marketers must create online awareness for their web sites in the following stages:

Online marketers must create online awareness for their web sites in the following stages:
 a. online visibility, online believability, online longevity.
  b. web site advertising, then web site propagation.
  c. URL notification, registration and reservation.
  d. directory registration only.
  e. registration in WWW, Usenet and FTP.

Question 2

A cross-functional team should not be formed whenever there may be complex or large scale business decisions. For example, a major new product development, locating new production facility, developing a strategic commodity purchase family strategy, creating a new business unit.
 
 Indicate whether the statement is true or false

Question 3

One of the important considerations for the marketer when developing on-line communication strategies is
 a. to think about quick delivery of information.
  b. to assure accuracy in delivered information.
  c. to emphasize dialogue with customers not monologue.
  d. there are no substantive differences communication capacity.
  e. traditional media is actually better at dialogue than Internet strategy.

Question 4

Three potential drawbacks to the cross-functional team approach are team process loss, negative effects on individual members, or poor team decisions.
 
 Indicate whether the statement is true or false

Question 5

The WWW can be used as part of a grand promotional plan under the following circumstances:
 a. at the present time, a promotional plan based solely on the WWW cannot be relied upon.
  b. only in the marketing of products versus services.
  c. if a traditional promotional plan has been ineffective.
  d. if the majority of the target market for the commercial offering on-line.
  e. if the number of households containing a computer is less than 20.

Question 6

All of the following are benefits that are sought from a cross-functional team approach EXCEPT:
 a. Joint ownership of decisions
 b. Decreased communication among functions or organizations
 c. Increased innovation
 d. Realizing synergies by combining individuals and functions
 e. Need to build internal relationships through teams
 f. Better identification and resolution of problems

Question 7

Which of the elements of the promotional mix below are media-based and therefore provide a tested means of communication that can be adapted for Internet communications?
 a. direct marketing and sales promotion
  b. advertising
  c. personal selling
  d. direct marketing, advertising, sales promotion and public relations
  e. none of the above

Question 8

All cross-functional sourcing team members must be assigned on a full time basis for effectiveness.
 
 Indicate whether the statement is true or false