One of the policies of purchasing is to promote buyer-seller relations and to encourage supplier contribution.
Indicate whether the statement is true or false
Question 2The key benefit to utilizing mapping software is
a. planning.
b. organizing.
c. directing.
d. controlling.
e. all of the above.
Question 3Personnel at all levels need not be aware of purchasing authority to conduct business and to represent organizational interests.
Indicate whether the statement is true or false
Question 4The two important areas of judgement in marketing are
a. identifying marketing objectives and establishing marketing strategies.
b. budgeting for marketing and monitoring budget expenditures.
c. product development and product improvement.
d. the creative marketing process and market segment selection.
e. all of the above are equally important.
Question 5Effective policies are action oriented guidelines that provide guidance and provide enough detail to direct behavior toward a specific goal or objective.
Indicate whether the statement is true or false
Question 6ALEXA is a new
a. auto import sold exclusively on the internet.
b. psychographic segmentation technique.
c. database software to integrate demographic and psychographic data.
d. model for building e-commerce web sites.
e. model of advertising viewership called clickstream analysis.
Question 7The advantage of policies is that it provides a framework for consistent decision marking and action.
Indicate whether the statement is true or false
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