In most cases of electronic commerce, information interactivity delivers an overarching sense of ...

In most cases of electronic commerce, information interactivity delivers an overarching sense of customer gratification.
 a. True
  b. False

Question 2

Improving the P2P process involves manually processing all transactional activities associated with the thread of events occurring from time of buying to the point of issuing payment.
 
 Indicate whether the statement is true or false

Question 3

Typical problems marketers can encounter when integrating web site activities into the marketing plan include
 a. not knowing how to use a web site as a marketing tool.
  b. broken links to web pages.
  c. taking too long to download pages.
  d. all of the above.
  e. b and c above.

Question 4

Effective supply market intelligence involves monitoring supply market and trends, identifying critical materials and services required and developing supply options and contingency plans.
 
 Indicate whether the statement is true or false

Question 5

A web portal is
 a. the same as a metasite.
  b. the same as a betasite.
  c. an entry point to a wide array of services and resources.
  d. all of the above.
  e. a and c above.

Question 6

Purchasing management usually has limited resources available to manage the purchasing process and must continuously work toward improved utilization of these resources.
 
 Indicate whether the statement is true or false

Question 7

Data from optical scanners can assist marketers by
 a. tracking the results of sales promotions.
  b. verifying customer identities.
  c. counting units sold in a defined time period.
  d. checking prices.
  e. all of the above.

Question 8

Purchasing supports the needs of operations, physical distribution centers and also the engineering and technical groups.
 
 Indicate whether the statement is true or false